Narrative strategy transcends traditional communications by examining the deeper frameworks that shape institutional identity and stakeholder trust.

Communications strategy focuses on expression—the channels, messages, and timing used to reach defined audiences. It's about clarity, consistency, and engagement: how to ensure that what you say is understood.

Narrative strategy begins one step earlier. It examines your organization's foundational story—the established frameworks, strategic positioning, and market signals that shape how stakeholders perceive your purpose. It asks whether your institutional narrative aligns with current market dynamics and reflects the evolving expectations of your stakeholders, partners, and the environments in which you operate.

In practice, narrative strategy functions as a strategic intelligence framework. It helps leaders verify alignment between mission, market position, and stakeholder needs before investing in communication, advancement, or policy initiatives.

Overlooking this essential analysis, particularly during periods of significant market evolution, risks amplifying messages that may no longer resonate with or engage your core audiences.

When paired with strong communications strategy, sound narrative strategy ensures that your organization's voice is not just well crafted, but strategically grounded, credible, and reflective of both your established strengths and your emerging opportunities.

To explore how I might help you refine your organization's narrative strategy, please visit the division on the homepage aligned with your sector.